Market research firm eMarketer predicts that the global social network advertising revenue is still strong performance this year will grow by nearly 50%.
eMarketer predicts that advertisers this year's social network ad spending will reach $ 7.72 billion. The social network advertising, including social networking sites, social networking games and applications on paid advertising. Social networking ad spending growth this year will be faster than 2011, but eMarketer predicts 2013 and 2014 growth will be slowing down, but will continue to show double-digit growth rate.
eMarketer predicts that by 2014, the global social network advertising revenues will reach $ 12 billion. At present, nearly half of social network advertising revenue from the U.S. market, the next three years the situation will remain basically unchanged.
This year, advertisers, U.S. social network ad spending from $ 2.54 billion in 2011 increased to $ 3.63 billion, a figure that 2014 will continue to rise to $ 5.59 billion. U.S. market growth rate during the period 2011-2013 will be slightly lower than the global average, but eMarketer predicts that U.S. social network ad revenue increase in 2014 than in other regions, which will allow the country in the global social network the proportion of total advertising revenue remained at about 50% of.
Facebook is the biggest beneficiary of the social network advertising market. During the period 2012-2014 is expected to Facebook will be able to account for about 70 percent of the U.S. social network ad revenue. In contrast, over the same period the Twitter market share from 6% to 8%. At the same time, other social networking sites advertising revenue growth of 2%.
Showing posts with label Facebook. Show all posts
Showing posts with label Facebook. Show all posts
Sunday, February 26, 2012
Monday, December 12, 2011
Google + Twitter less attractive
U.S. technology news site CNET review articles published on Thursday said, Twitter revamped its Web site Thursday, the introduction of the function to support the brand page, this means that Twitter, Facebook and Google Google + social networking service in the brand launched a business page a new round of competitions.
In this standard, no doubt of Facebook lead. Some media reported that the current Facebook users worldwide has more than 800 million. If marketers want their information released to promote as many users can be seen, and these users often engage in exchange of communication between, then Facebook is undoubtedly the most ideal choice.
Twitter in the standard should be ranked second. Twitter users now total about 10% of Facebook users to 12% (data from different surveys give slightly different institutions), but Twitter message forwarding, so that the platform release on the various types of marketing information, can be a very short period of time can be very widespread.
For Google + is concerned, regardless of the number of users, many people think that the social network for technology enthusiasts to create, so with Twitter, Facebook and other social networks compared to, Google + attraction is not strong enough. If the marketing in the ad that reads: "Please view them in Google + more information about us," I am afraid that the majority of ordinary consumers do not know Google + are.
Design: Twitter's leading
While Facebook is the brand manufacturers to provide a more flexible management tools page, but the page design matters, Twitter gives brands more initiative, in accordance with these vendors to design their own aesthetic approach to the overall style of the page.
Tools provided by Twitter, brands can change their color to create the page, and add headers and the corresponding background. Although these companies are using the same page to create a template, but can be modified on this basis, the overall style of the page a more coordinated and reflect their corporate culture.
Winner: Facebook
Facebook is a strong large-scale users, and therefore very attractive brands. Fresh and simple designs and Twitter, marketers can also be considered as a second promotional platform. Compared with Twitter and Facebook, Google + more attractive for marketers is not enough.
Nevertheless, every one should consider both brands on Twitter, Facebook and Google + create their own page, and that these different platforms to play a complementary strengths of the page. The Pepsi-Cola, for example, the company placed on its Twitter page Facebook page can access links to Pepsi.
In this standard, no doubt of Facebook lead. Some media reported that the current Facebook users worldwide has more than 800 million. If marketers want their information released to promote as many users can be seen, and these users often engage in exchange of communication between, then Facebook is undoubtedly the most ideal choice.
Twitter in the standard should be ranked second. Twitter users now total about 10% of Facebook users to 12% (data from different surveys give slightly different institutions), but Twitter message forwarding, so that the platform release on the various types of marketing information, can be a very short period of time can be very widespread.
For Google + is concerned, regardless of the number of users, many people think that the social network for technology enthusiasts to create, so with Twitter, Facebook and other social networks compared to, Google + attraction is not strong enough. If the marketing in the ad that reads: "Please view them in Google + more information about us," I am afraid that the majority of ordinary consumers do not know Google + are.
Design: Twitter's leading
While Facebook is the brand manufacturers to provide a more flexible management tools page, but the page design matters, Twitter gives brands more initiative, in accordance with these vendors to design their own aesthetic approach to the overall style of the page.
Tools provided by Twitter, brands can change their color to create the page, and add headers and the corresponding background. Although these companies are using the same page to create a template, but can be modified on this basis, the overall style of the page a more coordinated and reflect their corporate culture.
Winner: Facebook
Facebook is a strong large-scale users, and therefore very attractive brands. Fresh and simple designs and Twitter, marketers can also be considered as a second promotional platform. Compared with Twitter and Facebook, Google + more attractive for marketers is not enough.
Nevertheless, every one should consider both brands on Twitter, Facebook and Google + create their own page, and that these different platforms to play a complementary strengths of the page. The Pepsi-Cola, for example, the company placed on its Twitter page Facebook page can access links to Pepsi.
Subscribe to:
Posts (Atom)