SNS Advertising Revenues Will Reach $ 7.7 Billion

Market research firm eMarketer predicts that the global social network advertising revenue is still strong performance this year will grow by nearly 50%.

eMarketer predicts that advertisers this year's social network ad spending will reach $ 7.72 billion. The social network advertising, including social networking sites, social networking games and applications on paid advertising. Social networking ad spending growth this year will be faster than 2011, but eMarketer predicts 2013 and 2014 growth will be slowing down, but will continue to show double-digit growth rate.

eMarketer predicts that by 2014, the global social network advertising revenues will reach $ 12 billion. At present, nearly half of social network advertising revenue from the U.S. market, the next three years the situation will remain basically unchanged.


This year, advertisers, U.S. social network ad spending from $ 2.54 billion in 2011 increased to $ 3.63 billion, a figure that 2014 will continue to rise to $ 5.59 billion. U.S. market growth rate during the period 2011-2013 will be slightly lower than the global average, but eMarketer predicts that U.S. social network ad revenue increase in 2014 than in other regions, which will allow the country in the global social network the proportion of total advertising revenue remained at about 50% of.

Facebook is the biggest beneficiary of the social network advertising market. During the period 2012-2014 is expected to Facebook will be able to account for about 70 percent of the U.S. social network ad revenue. In contrast, over the same period the Twitter market share from 6% to 8%. At the same time, other social networking sites advertising revenue growth of 2%.