"Singles go shopping too boring of a person, together with like" Singles "issue of ethnic groups with online shopping is high degree of coincidence, therefore, decided to promote Taobao Singles Day on this day." According to Alibaba Group public relations official said, November 11, 2011, between the network dubbed the "century Singles" Taobao shopping days of the promotion to be on, took a careful survey of the company.
The fact is, "Singles" does not make Taobao disappointed. According to Taobao Mall official final data, "Singles" during the company's orders exceeded 20 million single, "Alipay" transaction volume exceeded 3.36 billion last year, with daily trading volume of nearly 4 times. And Taobao, Taobao Mall "Alipay" is even more the total amount of the transaction exceeded 5.2 billion figure is almost equivalent to a "shopping paradise" six days of retail sales in Hong Kong.
"Marketing is essentially psychological tactics to fight, how to mobilize the consumer's desire to buy and let it into the buying behavior is an important objective of marketing management." Century Singles "power marketing business a big success of the reason is, they are good grasp of consumer psychology. "experienced internet users, Hishop analysts said.
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